A few years ago, I watched a talk by Larry McEnerney on writing. In the talk, he made a point that has stuck with me:

What are the subjects of your sentences? Underline the subjects of your sentences and ask yourself if they match what the reader is interested in.

Does this translate to engineering work as well? When we work, what are the subjects of our daily discussions? Are the subjects things like: ticket, sprint, points, goal, review? Or are they more like: customer, error, decrease, bet?

Could it be that the subjects of our sentences signal what we actually value and what we optimize for in our work?