Validate early to gather evidence for progress towards the business outcome > Software development is a learning process, working code is a side effect. > — Alberto Brandolini, from [Introducing EventStorming](https://leanpub.com/introducing_eventstorming) - new functionality is prototyped first and quickly validated to gather *evidence* against the key risks - for example: - datastudio dashboard is first created manually, quick-and-dirty; only when value is validated, the dashboard is automated - quick sketches and ideas are shown and discussed with the users - everything is geared towards maximizing learning, to increase the chances of the next bet to succeed and move the metric. ## Some thoughts - validation & learning can be also thought as an initiative to [generate tension](https://seths.blog/2022/05/half-baked/?via=thomas.me) > The way we work, the work we do, and the organizations within which we work are all part of a connected system. You cannot change anything without changing everything. You cannot improve a system by tinkering with the parts. > Allen Holub, from [agility heuristics](https://holub.com/heuristics/)