FIXME: elaborate - the goal of a bet could be to move a given [[Lagging and leading metrics|metric]] - [Bets, Success Metrics, and Roadmapping](https://docs.google.com/document/d/e/2PACX-1vQ0vERe4LLpS8s2jzJKDPixrT-Q2Gr6AJZR4MRXFFCQUXSGuCptR9YDYjPTA2Ct0tAUBwCBmYsqUH_M/pub)