--- alias: Wardley Map --- ## What is a Wardley Map? - A map for business strategy - x-axis: four innovation/adoption phases - y-axis: how visible the value is to the customer - the anchor is the customer on top - Example ![[Pasted image 20220329112750.png]] ## Learning more - the book: [Wardley Maps by Simon Wardley](https://www.goodreads.com/book/show/39282904-wardley-maps) - video meetup: [Simon Wardley: Mapping the future of events post-COVID (Avanscoperta Meetup) - YouTube](https://www.youtube.com/watch?v=f7aNAecahaQ&t=5129s) - tools, community, apps: [Wardley Maps Awesome List](https://list.wardleymaps.com/) ## Motivation behind the maps Putting structure into strategy. - Motivated by [[Sun-Tzu]]'s five factors for fighting against an opponent: 1. Purpose 2. Landscape 3. Climate 4. Doctrine 5. Leadership - For the landscape, he realized that military and chess maps have six key elements: the map is **visual** and **context-specific**, it has **components** are **positioned** on the map that has an **anchor**, and the map allow to depict **movement** - He hasn't found such a map for business strategy ## From the motivation (chapter 1) ![[Pasted image 20220329112723.png]] ## Types and stages of evolution ![[Screenshot 2022-04-14T11.30.png]]