to understand metrics (or other model of reality), it seems to help to understand and respect the metric's limitations
> The map of reality is not reality. Even the best maps are imperfect. That’s because they are reductions of what they represent. If a map were to represent the territory with perfect fidelity, it would no longer be a reduction and thus would no longer be useful to us. A map can also be a snapshot of a point in time, representing something that no longer exists. This is important to keep in mind as we think through problems and make better decisions.
>
> Even the best and most useful maps suffer from limitations, and Korzybski gives us a few to explore:
> 1. The map could be _incorrect_ without us realizing it
> 2. The map is, by necessity, a _reduction_ of the actual thing, a process in which you lose certain important information; and
> 3. A map needs _interpretation_, a process that can cause major errors.
> ...
> You do not understand a model, map, or reduction unless you understand and respect its limitations. We must always be vigilant by stepping back to understand the context in which a map is useful, and where the cliffs might lie.
>
> — [The Map Is Not the Territory - Farnam Street](https://fs.blog/map-and-territory/)
## Some thoughts:
- Numbers and metrics are abstractions of reality.
- The metric could be incorrect due to data quality issues
- The metric could be abstracted inaccurately, such as not using [[non-vanity metrics seem to often be percentages (or percentiles)]] when cohorts are fitting
- The metric could be simply interpreted differently than the creator of the metric intended to
- could be partially mitigated with: [[alignment on key concepts seems to tackle value risk and usability risk and might increase speed of change]]
## Further reading:
- [The Map Is Not the Territory - Farnam Street](https://fs.blog/map-and-territory/)
- [The Black Swan by Nassim Taleb](https://www.goodreads.com/book/show/242472.The_Black_Swan) seems tangentially related